EMCC European Monitoring Centre on Change


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Geographic Location

Country: Denmark
Region: Roskilde amt
Location of affected unit(s): Jyderup


Sector: Transportation / storage
Transportation and storage
52.1 - Warehousing and storage
Group: SmartGuy

Employment Effects

Announcement Date: 11-04-2013
Planned Job Reductions min: 120
Planned Job Reductions max: 120
Type of Restructuring: Offshoring/Delocalisation
Employment Effect Start: 01-08-2013
Foreseen End Date: 31-01-2014
Direct Dismissals: 120

Additional Information

SmartGuy, a Danish on-line retailer is to cut 120 jobs. As reported in the media the company will relocate its warehouse operations from Jyderyp in Denmark to Szczecin in Poland. The transition phase will begin in August 2013 and will run until January 2014. This restructuring is considered to have a positive financial effect and is attributed to the growing competition in the e-commerce sector.  

Sources: 11-04-2013



SmartGuy (press release)


Ritzaus Bureau

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