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Communiqué, issue 6, 2003

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Escalation in the use of new technologies, new forms of distribution, market expansion and regulation and social and cultural drivers. These are all factors which will contribute to uncertainty in the European publishing and media sector in the coming years. More importantly, market growth, investment patterns and regulatory responses are all unclear, triggered by lack of knowledge about the potential convergence of publishing and media technologies (pay-TV, digital TV, cable and satellite, third generation mobile phones, Internet broadcasting, etc), and the benefits of Internet advertising.

These are the conclusions of a recent Sector Futures article, produced by the Foundation's European Monitoring Centre on Change. Sector Futures are specialised features based on the monitoring of existing foresight studies, scenario work, innovation studies and reliable data sources.

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