Gig economy: construction vs reality
This essay presents the idea that the rising ‘gig economy’ has become a byproduct of post-Fordism in the sense that it has all the principles of the production process but is not a solution for the failings of Fordism, it is instead a way to implement neoliberal ideologies into daily lives by constructing it as a positive entrepreneurial experience distracting attention away from the reality. This will be achieved by applying a critique of the following themes; post-Fordism, risk, the rise of new technologies and a link to neoliberalism.
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- United Kingdom
- no specific sector focus
- work organisation
- Leeds Beckett University (Research institute)
- Open access