Awareness campaign for students, former Yugoslav Republic of Macedonia


Target Groups: 


The government of the former Yugoslav Republic of Macedonia has initiated a campaign to raise awareness among students of the negative aspects of working informally. The focus targeted vocational school students in the first instance, as they were seen as the most likely group to engage in undeclared work.



As a step towards engendering a commitment to tax morality, the government of the former Yugoslav Republic of Macedonia has adopted the approach of engaging in publicity campaigns. One such campaign focuses on raising awareness among students and educating them about different aspects of working formally. This was implemented because of the belief that students often undertake undeclared work because they are unaware of their rights as well as of the negative consequences of engaging in such work.


The objective of this campaign was to raise awareness of the negative aspects of undeclared work among students.

Specific measures

The measure was specifically aimed at students, with the focus placed on those in vocational schools because it was thought that students from such schools are the most likely to work informally.

The campaign involved educational activities, which took the form of training young potential workers to recognise the pitfalls of undeclared work. The project was also expanded to other presentations and brochures to prepare students for finding formal work and to recognise risky business. They were also taught soft skills for finding employment and given other training.

Lessons and conclusions

Achievement of objectives

This campaign was rolled out very recently and therefore no evaluation is available. In 2011, the European Commission stated in a progress report that the impact of these publicity campaigns in the former Yugoslav Republic of Macedonia was quite limited. They drew attention to the fact that efficient cooperation and coordination between enforcement bodies was still lacking. They went on to say that the unemployment rate in the country remained high and labour market participation is still very low, and that the budget allocated to the active labour market programme was still inadequate.


The usefulness of this measure lies in the targeting of students. It is transferable to countries where a high proportion of those working undeclared are young.


Ministry of Education and Science


European Commission (2011), The former Yugoslav Republic of Macedonia 2011 Progress Report, COM (2011)666 final, Brussels.


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