Rabobank Nederland (RN) is part of Rabobank Group, which provides financial services and insurance. It is the largest financial services provider in the Netherlands. The innovation described in this case study is an integral new concept of work called ‘Rabo Unplugged’. The new work style unites the organisation’s customer focus with the employees’ entrepreneurship. It enables the organisation to better respond to all needs of customers, while at the same time giving more freedom and responsibility to the employees to prevent them ‘becoming robots’, as one employee interviewed for this case study put it.