Does money matter? Motivational factors for participation in paid- and non-profit-crowdsourcing communities

Crowdsourcing, the use of an undefined group of external people to complete tasks for the corporation, gained significantly in importance over the last years. Yet little is known about the factors that motivate participants to join crowdsourcing communities. This paper compares the findings of Kaufmann et al. who conducted a study on MechanicalTurk -a profit oriented software development crowdsourcing platform- with the results of a questionnaire posed to the members of MobileWorks - a non-profit crowdsourcing platform. Findings show that many motivational factors apply consistently whether for- profit or for-fun. However, some factors differ significantly; especially extrinsic factors are of far more importance in for-profit communities. The deeper analysis reveals that society may see a larger trend towards crowdsourcing as mean of employment, as more and more individuals regard it as serious work and reliable source of income.

Gewald, H. and Pilz, D. (2013), 'Does money matter? Motivational factors for participation in paid- and non-profit-crowdsourcing communities,' Proceedings of 11th International Conference on Wirtschaftsinformatik, 27th February - 1st March 2013, Leipzig, Germany, pp. 577-591.


  • Research publication
  • Other
  • Yes
  • professional services
  • Online moderately skilled click work
  • Amazon Mechanical Turk, MobileWorks
  • motivation for platform work
  • English
  • International Conference on Wirtschaftsinformatik (Publisher)
  • Quantitative research
  • 2013
  • Subscription
Disclaimer  —  Eurofound aims to keep the information in this database up to date and accurate. If errors are brought to our attention, we will try to correct them. However, Eurofound bears no responsibility or liability whatsoever with regard to the accuracy or content of this database or of external links over which Eurofound services have no control and for which Eurofound assumes no responsibility.