How Uber uses psychological tricks to push its drivers’ buttons

2 April 2017 - "The company has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize its growth."

Scheiber, N. (2017), 'How Uber uses psychological tricks to push its drivers’ buttons', The New York Times, 2 April.


  • Uber
  • transport
  • On-location platform-determined routine work
  • United States
  • 2017
  • Article
  • autonomy, flexibility and control, platform characteristics, information asymmetry, work organisation
  • English
  • The New York Times (Publisher)
  • Subscription
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