Dis-assembling IKEA

Ikea's recent purchase of informal jobbing platform TaskRabbit may help the company to capitalise on an emerging millennial market in which employment regulations are lax and income is disposable.

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Dis-assembling IKEA

Metadata

  • TaskRabbit
  • household tasks
  • On-location client-determined moderately skilled work, On-location client-determined routine work
  • 2019
  • Article
  • platform characteristics
  • English
  • Financial Times (Publisher)
  • Open access
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