Making gigs work: workers, digital platforms and career strategies
A technologically driven new organization of work has changed employment relations in a way unimaginable a decade ago. My findings demonstrate that gig work has profound but different roles in worker career strategies. In this project, I introduce a typology of gig workers that more clearly demarcates how this work is used. I find that workers can be classified into five distinct categories of workers. The classification has significant variation in important dimensions – commitment to gig economy, employment status, voluntary vs. involuntary, financial precarity, hours worked on platform, number of platforms used, type of platforms and geographic constraint. Each classification is comprised of a unique combination dimensions that creates a distinct category of gig worker. The typology also demonstrate heterogeneity in the motivation, characteristics and intentions of workers.
Access the Research publicationMaking gigs work: workers, digital platforms and career strategies
- Research publication
- no specific sector focus
- worker demographics, income, motivation, employability and career progression, skills and skills development
- Academy of Management Proceedings (Publisher)
- Qualitative research