Making gigs work: workers, digital platforms and career strategies

A technologically driven new organization of work has changed employment relations in a way unimaginable a decade ago. My findings demonstrate that gig work has profound but different roles in worker career strategies. In this project, I introduce a typology of gig workers that more clearly demarcates how this work is used. I find that workers can be classified into five distinct categories of workers. The classification has significant variation in important dimensions – commitment to gig economy, employment status, voluntary vs. involuntary, financial precarity, hours worked on platform, number of platforms used, type of platforms and geographic constraint. Each classification is comprised of a unique combination dimensions that creates a distinct category of gig worker. The typology also demonstrate heterogeneity in the motivation, characteristics and intentions of workers.

Dunn, M. (2018), 'Making gigs work: workers, digital platforms and career strategies', Academy of Management Proceedings, 1.


  • Research publication
  • Other
  • Yes
  • no specific sector focus
  • worker demographics, income, motivation, employability and career progression, skills and skills development
  • English
  • Academy of Management Proceedings (Publisher)
  • Qualitative research
  • 2018
  • Subscription
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