An inside view of IBM's 'innovation jam'

IBM brought 150,000 employees and stakeholders together to help move its latest technologies to market. Both the difficulties it faced and the successes it achieved provide important lessons.

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An inside view of IBM's 'innovation jam'
Bjelland, O. and Wood, R. (2008), 'An inside view of IBM's 'innovation jam', MIT Sloan Management Review 50(1), pp. 32-40.

Metadata

  • IBM
  • professional services
  • Online contestant specialist work
  • Other
  • 2008
  • Research publication, Case study-platform
  • client characteristics, work organisation
  • English
  • MIT Sloan Management Review (Publisher)
  • Qualitative research
  • Subscription
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