The Daemo crowdsourcing marketplace

Crowdsourcing marketplaces provide opportunities for autonomous and collaborative professional work as well as social engagement. However, in these marketplaces, workers feel disrespected due to unreasonable rejections and low payments, whereas requesters do not trust the results they receive. The lack of trust and uneven distribution of power among workers and requesters have raised serious concerns about sustainability of these marketplaces. To address the challenges of trust and power, this paper introduces Daemo, a self-governed crowdsourcing marketplace. We propose a prototype task to improve the work quality and open-governance model to achieve equitable representation. We envisage Daemo will enable workers to build sustainable careers and provide requesters with timely, quality labor for their businesses.


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The Daemo crowdsourcing marketplace
Gaikwad, S., Whiting, D., Gamage, D., Mullings, C.A., Majeti, D., Srinivas, P., Ziulkoski, K., et al (2017), The Daemo crowdsourcing marketplace, at the 28th Annual ACM Symposium on User Interface Software & Technology, 8 - 11 November, Daegu, Kyungpook, Republic of Korea.


  • Research publication
  • United States
  • Yes
  • professional services
  • Online moderately skilled click work, Online client-determined specialist work, Online platform-determined higher-skilled work
  • Daemo
  • rating, autonomy and control, work organisation
  • English
  • Annual ACM Symposium on User Interface Software & Technology (Publisher)
  • Qualitative research
  • 2015
  • Open access
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