The drive to drive: Understanding gig work by understanding the gig worker

Many Millennials are gravitating toward the gig economy of temporary and freelance jobs, enabled to do so by the rise of sharing-economy companies such as Uber and the advent of powerful social media. Many who have taken this route say they enjoy being untethered from the traditional workplace and have little interest in permanent full-time jobs. Some observers say the 2007–09 recession and the soft economy that followed have pushed Millennials in this direction. Whether because of choice or necessity, the increasing prevalence of gig work raises the question of whether these younger workers are failing to learn the communications, leadership and teamwork skills that come from functioning in a more conventional work setting.

Rockmann, K., Jacob, M. and George, E. (2018), 'the drive to drive: Understanding gig work by understanding the gig worker,' Academy of Management Global Proceedings, June.


  • transport
  • Other
  • 2018
  • Research publication
  • motivation, autonomy, flexibility and control
  • English
  • Academy of Management Global Proceedings (Publisher)
  • Qualitative research
  • Subscription
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