Triangular love–hate: management and control in creative crowdworking

This article analyses the ways in which creative crowdwork is managed and controlled within social and economic power relations. It presents findings from a research project on creative crowdworkers focussing on aspects of management and control. The research shows that the design of the platforms and the strategies of their operating companies clearly structure the triangular relationship between platform, clients and workers. In addition to bureaucratic rules and surveillance exercised by the platform, rating opportunities and other control features utilised by clients strongly impact on crowdworkers’ time use, income and creativity and thus on their working and living conditions.

Schörpf, P., Flecker, J., Schönauer, A., Eichmann, H. (2017) ‘Triangular love-hate: management and control in creative crowdworking’, New Technology, Work and Employment, 32(1), pp. 43–58.

Metadata

  • Freelancer, Upwork, 99Designs
  • professional services
  • Online contestant specialist work, Online client-determined specialist work
  • Austria, Romania
  • 2017
  • Research publication, Case study-worker
  • work organisation, income, worker demographics, working time and work-life balance, rating, autonomy, flexibility and control
  • English
  • New Technology, Work and Employment (Publisher)
  • Qualitative research
  • Subscription
Disclaimer  —  Eurofound aims to keep the information in this database up to date and accurate. If errors are brought to our attention, we will try to correct them. However, Eurofound bears no responsibility or liability whatsoever with regard to the accuracy or content of this database or of external links over which Eurofound services have no control and for which Eurofound assumes no responsibility.