Free Now’s campaign for female drivers

In March 2021, Free Now has launched the ‘We are taxi drivers’ campaign which aims to give more visibility to female taxi drivers within the sector to celebrate the coming International Women’s Day. As part of the campaign, Free Now has shared the interview stories of four female taxi drivers working for its platform on its own website and other social platforms. Meanwhile, a discount code containing the name of these female drivers will be provided to customers during a specified period in March.

According to Free Now’s Observatory of the Taxi Driver, nearly 8 out 10 female taxi drivers surveyed feel accepted by their male colleagues.

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Metadata

  • Initiative
  • Awareness raising, campaigns, information provision
  • United Kingdom
  • Platform
  • Yes
  • transport
  • On-location platform-determined routine work
  • Free Now
  • worker demographics
  • English
  • 2021
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