Impacts of perceived behavior control and emotional labor on gig workers

Gig economy workers enjoy flexibility in choosing certain aspects of their work. Nonetheless, platform companies still need to control workers’ behaviors to scale their business and ensure customers quality service. Mechanisms of control have been widely studied in traditional organizations; however, work in the gig economy differs from traditional organizations in that the role of a human supervisor is replaced with digital systems. Thus, there is reason to suspect that our traditional theories of control may not hold for new forms of work in the gig economy. To address these concerns, this study examines how gig economy workers, specifically Uber drivers, perceive behavior control and its effect on their job satisfaction. Our results suggest that emotional labor mediates the relationship between perceived behavior control and job satisfaction.

Marquis, E., Pierce, C., Kim, S., Alahmad, R. and Robert, L.P. (2018), 'Impacts of perceived behavior control and emotional labor on gig workers', Conference on Computer Supported Cooperative Work and Social Computing 3-7 November 2018, Jersey City, New Jersey, United States.


  • Uber
  • transport
  • On-location platform-determined routine work
  • United States
  • 2018
  • Research publication
  • autonomy, flexibility and control, worker demographics
  • English
  • Computer Supported Cooperative Work (Publisher)
  • Qualitative research
  • Subscription
Disclaimer  —  Eurofound aims to keep the information in this database up to date and accurate. If errors are brought to our attention, we will try to correct them. However, Eurofound bears no responsibility or liability whatsoever with regard to the accuracy or content of this database or of external links over which Eurofound services have no control and for which Eurofound assumes no responsibility.