Platform sourcing: How Fortune 500 firms are adopting online freelancing platforms

This report describes nine case studies that examine how Fortune 500 firms and multinational enterprises are adopting platform sourcing as part of their business models. It identifies three motivations for adopting platform sourcing among the enterprises, namely, it provides easy access to a scalable source of labour, skills and expertise; it reduces start-up and transaction costs; and it eliminates conventional hiring barriers. However, as firms decide to adopt online freelancing platforms, they are presented with new challenges which may include: preventing increased coordination costs; overcoming internal resistance; developing tailor-made solutions to address risks; and creating new socio-technical infrastructures for platform organizing.

Corporaal, G. and Lehdonvirta, V. (2017), ‘Platform sourcing: How Fortune 500 firms are adopting online freelancing platforms’, Oxford Internet Institute, Oxford.


  • professional services
  • Online client-determined specialist work
  • Other
  • 2017
  • Research publication, Case study-client
  • challenges, client characteristics, motivation
  • English
  • Oxford Internet Institute, Oxford (Research institute)
  • Qualitative research
  • Open access
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