The on-demand economy survey

In recent years, The On-Demand Economy, which is also called The Sharing Economy or The Gig Economy, has played a major role in the growth and direction of the economy in the United States. To gauge the opinions of workers and users in this economy across a broad range of industries, Burson-Marsteller, in partnership with The Aspen Institute’s Future of Work Initiative and TIME conducted a wide-ranging survey that examined the size and composition of the On-Demand Economy in the United States and which offers insights into trends surrounding the On-Demand Economy and its participants (both workers and users). Burson-Marsteller, The Aspen Institute and TIME surveyed 3,000 adult Americans to understand the size and composition of the On-Demand Economy in the United States and to provide insights into trends surrounding the On-Demand Economy and its partici- pants (both workers and users). The research was conducted online by Penn Schoen Berland from November 16-25, 2015. The margin of error for the total general population sample is ±1.79%. Survey results were used to calculate the total number of Americans having participated, used, and/or offered on-demand economy services. The estimated share of Americans without access to the Internet, which is necessary for on-demand participation, was taken into account when calculating the total participation, usage, and offering numbers.

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The on-demand economy survey
Burson-Marsteller, Aspen institute, Time Inc. (2015), The on-demand economy survey.

Metadata

  • no specific sector focus
  • United States
  • 2015
  • Research publication
  • worker demographics, motivation
  • English
  • Burson-Marsteller (Research institute), The Aspen Institute (Research institute), TIME Inc. (Research institute)
  • Qualitative research
  • Open access
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