When sharing economy meets established institutions: a comparative case study

The emergence of Uber and Airbnb not only embodies the concept of sharing economy, but also declares war on formal institutions. Concerned with addressing such social conflicts and market uncertainties, this study examines the institutional strategies taken by Uber and Airbnb when entering the Taiwanese market. Using qualitative research procedures, we discuss how Uber and Airbnb draw on set of strategic actions to overcome institutional obstacles, earn recognition from the public and legitimate their new activities. We divide the strategies into three categories: framing, aggregating, and bridging. Uber and Airbnb use framing to make their brand image positive, and aggregating to integrate internal resources. They adopt bridging to cooperate with the external environment and acquire resources that make themselves stronger.

Tseng, T., Hung, S. and Chan, C. (2017), 'When sharing economy meets established institutions: a comparative case study', Academy of Management Proceedings, 1.


  • Research publication, Case study-platform
  • Other
  • Yes
  • accommodation, transport
  • On-location platform-determined routine work
  • Airbnb, Uber
  • platform characteristics
  • English
  • Academy of Management Proceedings (Publisher)
  • Qualitative research
  • 2017
  • Subscription
Disclaimer  —  Eurofound aims to keep the information in this database up to date and accurate. If errors are brought to our attention, we will try to correct them. However, Eurofound bears no responsibility or liability whatsoever with regard to the accuracy or content of this database or of external links over which Eurofound services have no control and for which Eurofound assumes no responsibility.