EMCC European Monitoring Centre on Change

5 to go

5 to go

Geographic Location

Country: Romania
Location of affected unit(s): different locations from Romania


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.11 - Retail sale in non-specialised stores with food, beverages or tobacco predominating
Number Employed: 1050
Group: 5 to go

Employment Effects

Announcement Date: 11-01-2023
Type of Restructuring: Business expansion
Employment Effect Start: 11-01-2023
Foreseen End Date: 31-12-2023
Planned Job Creation: 450

Additional Information

5 to go, a Romanian company which offers coffee products at the ‘fair price’ of 5 RON (approx. €1) is to hire 450 new workers by the end of 2023. In 2022, the company opened 150 new cafes, reaching a market share of 55%. In addition, by the end of 2022, the company had a workforce of 1,050 employees.  

For 2023, the company targets 30 new cities, seeking to strenghten its presence in its market segment. It also plans to list new products, developing the range of organic and vegan products as well as environmentally friendly variants. In addition, the company will focus on product innovation and on concepts and campaigns aimed at boosting its revenue.

The company representatives announced that the new directions are expected to have a positive impact on turnover, with an estimated €40 million at group level in 2023.

The company was established in 2015 by two Romanian entrepreneurs.