EMCC European Monitoring Centre on Change



Geographic Location

Country: Belgium
Region: Région Bruxelles-Capitale / Brussels Hoofdstedelijke Gewest
Location of affected unit(s): Brussels


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.91 - Retail sale via mail order houses or via Internet

Employment Effects

Announcement Date: 20-02-2016
Type of Restructuring: Business expansion
Employment Effect Start: 02-05-2016
Planned Job Creation: 100

Additional Information

Jack Ma, the head of Chinese e-commerce platform Alibaba, has said that he is planning to hire 100 new employees in Belgium. They will be sent to China for a one-year training programme focusing on the preferences of Chinese consumers. In May 2016, the company will open an outlet in Brussels. It will also develop its Alipay mobile-payment system targeting Chinese tourists in Belgium and Europe. Jack Ma wants to create a new online platform for luxury goods originating from all European countries. It will target the Chinese middle class, currently estimated at more than 200m people.