EMCC European Monitoring Centre on Change

ASDA

Company/Organisation:
ASDA

Geographic Location

Country: United Kingdom
Location of affected unit(s): Nationwide

Company

Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.11 - Retail sale in non-specialised stores with food, beverages or tobacco predominating
Group: Walmart

Employment Effects

Announcement Date: 18-02-2010
Type of Restructuring: Business expansion
Employment Effect Start: 18-02-2010
Foreseen End Date: 31-12-2010
Planned Job Creation: 6000

Additional Information

Asda has announced it will open 10 new stores and expand 10 others in 2010, creating 6000 jobs. This is part of an aggressive sales plan following the lowest quarterly sales growth in two years for the Walmart owned company. Asda's chief executive, Andy Bond, blames the supermarket's strategy of offering promotions last year and the adverse weather for this drop in performance, saying that they would be returning to concentrating on universally lower prices. No figures were given regarding Asda's current number of employees.