EMCC European Monitoring Centre on Change



Geographic Location

Country: United Kingdom
Region: Inner London; London
Location of affected unit(s): Camden


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.91 - Retail sale via mail order houses or via Internet
Number Employed: 2500

Employment Effects

Announcement Date: 12-12-2016
Type of Restructuring: Business expansion
Foreseen End Date: 31-12-2019
Planned Job Creation: 1500

Additional Information

Online fashion retailer Asos has announced plans to create 1,500 new jobs at the company's headquarters in Camden, North London. Roles in technology, marketing and retail will be available. There is no information available about when jobs will start to be filled, only that the process of recruitment will complete over a three year period. A spokesperson for the company also commented that Asos intends to double its UK manufacturing over the next three to four years. Asos's expansion is based partly on the fact that its major markets are outside of the UK, and it has benefited from the fall in Sterling since the UK EU referendum outcome.  

The retailer is adding more space to its headquarters and creating a range of facilities for staff including a health club, cafes and other services to help staff with their non-work needs. The news of the expansion drew a withering response from the GMB union who have been engaged in discussions about working conditions at the Asos warehouse in Barnsley. Neil Derrick of the Yorkshire region of the GMB welcomed the news that Asos is to expand, but highlighted the disparity in treatment of workers across the business.