EMCC European Monitoring Centre on Change



Geographic Location

Country: World


Sector: Manufacturing
Manufacture of chemicals and chemical products
20.42 - Manufacture of perfumes and toilet preparations
Number Employed: 18000

Employment Effects

Announcement Date: 30-11-2011
Planned Job Reductions min: 1000
Planned Job Reductions max: 1000
Type of Restructuring: Internal restructuring
Employment Effect Start: 01-01-2012
Foreseen End Date: 31-12-2013

Additional Information

Beiersdorf, a German cosmetics company, will cut up to 1000 jobs globally. The company announced that it is to realign its structure and processes towards a more decentralized approach. 230 jobs will be cut in Germany alone (see here); the other jobs will be cut worldwide.

Beiersdorf has around 18,000 employees worldwide. It is the manufacturer of the skin care brand NIVEA, amongst others.