EMCC European Monitoring Centre on Change



Geographic Location

Country: Italy
Region: Pescara; Abruzzo; Sud
Location of affected unit(s): Penne, Montebello di Bertona, Civitella Casanova


Sector: Manufacturing
Manufacture of textiles, apparel, leather and related products
14.13 - Manufacture of other outerwear
Number Employed: 1000
Group: Kering

Employment Effects

Announcement Date: 01-04-2021
Planned Job Reductions min: 320
Planned Job Reductions max: 320
Type of Restructuring: Internal restructuring
Other Job Reduction Measures: 320

Additional Information

Brioni, the Italian brand of tailored clothing for men, presented its 2021-2025 industrial plan to the Ministry of Economic Development and the unions. The plan also involves reducing the current staff of 320, among both direct and indirect workers in its production sites in Penne, Montebello di Bertona and Civitella Casanova – in the Pescara area.

The decision is connected to the persisting excess of production capacity and an unsustainable imbalance of industrial costs, exacerbated by the COVID-19 pandemic and the drop in the demand for business attire. The company guaranteed to the affected workers that it will make available every tool to reduce, as much as possible, the social impact of the restructuring, including measures for re-employment.

Currently, the three sites count on a staff of over 1,000 workers.