EMCC European Monitoring Centre on Change

Exterion Media France

Exterion Media France

Geographic Location

Country: France
Location of affected unit(s): Senlis


Sector: Professional services
Scientific research and development
73.11 - Advertising agencies
Number Employed: 300
Group: Samfi Invest

Employment Effects

Announcement Date: 21-02-2021
Planned Job Reductions min: 99
Planned Job Reductions max: 99
Type of Restructuring: Internal restructuring
Employment Effect Start: 01-04-2021
Foreseen End Date: 31-12-2021

Additional Information

Exterion Media France (formerly Giraudy) has announced an employment safeguard plan (PSE) with 99 job cuts out of the 300 that the company has. Exterion was taken over three months ago by Samfi-Invest. The workforce reduction should concern both the head office at Issy-les-Moulineaux (Haut-de-Seine), where 100 people work, and the group's regional agencies, some of which could be closed, such as the one in Nancy (12 employees).
Like all its competitors, the billboard company has been hit hard by the consequences of the COVID-19 health crisis. It resulted in a total halt in activity during the first confinement and the desertification of public space. Due to cash flow difficulties and the reluctance of advertisers, business has only slowly picked up since then. According to the CFDT trade union representative, while the crisis has accelerated the decision, the change in the advertising policy for environmental reason in the city was also a factor.