EMCC European Monitoring Centre on Change



Geographic Location

Country: Netherlands


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
46.11 - Agents involved in the sale of agricultural raw materials, live animals, textile raw materials and semi-finished goods
Number Employed: 3200

Employment Effects

Announcement Date: 07-12-2012
Planned Job Reductions min: 140
Planned Job Reductions max: 240
Type of Restructuring: Internal restructuring
Employment Effect Start: 01-01-2013
Foreseen End Date: 31-12-2013
Other Job Reduction Measures: 140

Additional Information

FloraHolland, one of the largest auctioneers of flowers in the Netherlands (and the world), announced it will cut 140 jobs in 2013, out of a total of 3200. The job loss will take place in 2013.

No forced dismissals are expected. FloraHolland expects that in the future an additional 100 jobs might be cut.

FloraHolland is a co-operative organisation with 5000 members (of which 750 come from outside the Netherlands). Background of the measure is a drop in the level of services the organisation provides for its members, mainly due to automation of the auction process, which is less labour intensive.