EMCC European Monitoring Centre on Change

McDonald's

Company/Organisation:
McDonald's

Geographic Location

Country: Romania
Location of affected unit(s): different locations from Romania

Company

Sector: Hotel / restaurants
Accomodation and food service activities
56.10 - Restaurants and mobile food service activities
Number Employed: 5000
Group: Premier Restaurants Romania

Employment Effects

Announcement Date: 01-02-2020
Type of Restructuring: Business expansion
Employment Effect Start: 01-02-2020
Foreseen End Date: 31-12-2020
Planned Job Creation: 500

Additional Information

Fast-food chain McDonald’s announced it will create 500 new jobs in Romania by the end of 2020. The company intends to open eight stories by the end of 2020. Vacancies are for restaurant crew members, hosts(esses), guest experience leaders and manager trainees who will be employed in new stores in different locations in Romania.

The company is installing ordering kiosks in its restaurants and it states that this new customer service system does not reduce the number of employees, but, on the contrary, increases their number, creating a new profession, that of 'guest experience leader'. Near each service area there is a new employee, responsible for hospitality and customer interaction. There are employees who interact with customers in the area of ​​digital screens, help them place the order, understand the products they want, present their new products and help them with whatever they need in the restaurant.

Premier Restaurants Romania which owns the fast-food chain McDonald’s was established in 1995 and will invest more than €16 million in the expansion. The company has 84 stores in 26 cities and 5,000 employees across Romania.

Premier Restaurants Romania is owned by the Premier Capital investment fund registered in Malta. The fund, which took over McDonald's Romania in 2016, also operates the McDonald's franchise in Malta, Estonia, Latvia, Lithuania and Greece.