Fashion retailer Missguided has announced plans to open a new store in the Bluewater Shopping Centre in Dartford, Kent. The new store will be the company's second store and its first outside London. The new store is expected to open during June 2017 and will create 100 new jobs for managerial and sales roles. The store will stock all of the company's lines including lingerie, bridal and high fashion. The business was started in 2009 with a single site in London and two concession outlets in Selfridges department stores.