EMCC European Monitoring Centre on Change



Geographic Location

Country: United Kingdom
Region: Kent; South East
Location of affected unit(s): Dartford


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.71 - Retail sale of clothing in specialised stores

Employment Effects

Announcement Date: 16-05-2017
Type of Restructuring: Business expansion
Employment Effect Start: 01-06-2017
Planned Job Creation: 100

Additional Information

Fashion retailer Missguided has announced plans to open a new store in the Bluewater Shopping Centre in Dartford, Kent. The new store will be the company's second store and its first outside London. The new store is expected to open during June 2017 and will create 100 new jobs for managerial and sales roles. The store will stock all of the company's lines including lingerie, bridal and high fashion. The business was started in 2009 with a single site in London and two concession outlets in Selfridges department stores.