EMCC European Monitoring Centre on Change

Naf Naf

Naf Naf

Geographic Location

Country: France


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.71 - Retail sale of clothing in specialised stores
Number Employed: 1170
Group: SY Corporate France

Employment Effects

Announcement Date: 19-06-2020
Planned Job Reductions min: 226
Planned Job Reductions max: 226
Type of Restructuring: Merger/Acquisition
Employment Effect Start: 29-06-2020
Foreseen End Date: 31-07-2020
Direct Dismissals: 226

Additional Information

The industrial group Sy Corporate France has taken over the Naf-Naf clothing brand and 944 employees out of a total workforce of 1,070 (that is 75% of jobs are preserved). Naf-Naf was placed in receivership in mid-May. The Sy Corporate group is an industrial group specialising in textiles and owns factories in Turkey and the Maghreb. Its offer ensures the maintenance of 944 jobs, 125 stores and all 75 affiliated shops, out of a total of 221 outlets. 

Naf-Naf is a women's ready-to-wear brand founded in 1973 in Paris. In 2006, the company was sold to the Vivarte group. In 2018, Vivarte sold it to a Chinese consortium Shanghai La Chapelle Fashion.