EMCC European Monitoring Centre on Change

Pepco Group

Pepco Group

Geographic Location

Country: European Union
Location of affected unit(s): Austria and other countries


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.1 - Retail sale in non-specialised stores
Number Employed: 35000
Group: Pepco Group

Employment Effects

Announcement Date: 23-07-2021
Type of Restructuring: Business expansion
Employment Effect Start: 23-07-2021
Foreseen End Date: 23-07-2024
Planned Job Creation: 13000

Additional Information

Pepco Group, a retail chain of discount shops offering clothing as well as household goods and toys, has announced that it will create up to 13,000 new jobs in Europe within the next three years. The expansion is a response to the increased price sensitivity of consumers around Europe as a consequence of the COVID-19 crisis.

The majority of the new jobs are to be created in continental Europe, including Austria where the chain is expanding its activities. Under the business expansion, the group targets to earn more than €1 billion within five to seven years.

Pepco Group was founded in 2014 as a subsidiary of Pepkor SA, a South African retail conglomerate. The Group now operates through two segments: a multi-price segment through PEPCO, founded in Poland in 1999, and a price-anchored segment through Poundland, founded in the UK in 1990, and Dealz, which was introduced in 2011 as part of Poundland’s international expansion. Employing about 35,000 staff, the group has more than 3,400 stores in total in 16 countries across Europe, including the UK, Spain, Poland, the Czech Republic, Slovakia, Croatia, Hungary, Lithuania, Romania, Slovenia. In July 2021, the group debuted on the Warsaw stock market.