EMCC European Monitoring Centre on Change



Geographic Location

Country: Romania
Region: Bucuresti; Bucuresti
Location of affected unit(s): Bucuresti


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.71 - Retail sale of clothing in specialised stores
Group: Primark

Employment Effects

Announcement Date: 17-11-2022
Type of Restructuring: Business expansion
Employment Effect Start: 17-11-2022
Foreseen End Date: 31-12-2022
Planned Job Creation: 290

Additional Information

The Irish fashion retailer, Primark, is entering the Romanian market with an announcement for opening two new stores in Bucharest, where it will create 290 new jobs. The new jobs will include part-time and full-time positions for visual merchandising staff, commercial workers, sales advisors, HR Assistant, team manager and deputy store manager. The opening of the store in ParkLake Shopping Centre is scheduled for 15 December 2022, and the opening of the Afi Cotroceni store is expected at the beginning of 2023.

Central-Eastern Europe is an important growth market for Primark. The company has a store in Slovenia, stores in Czechia and stores in Poland, with plans to open a store in the Slovakian capital of Bratislava, bringing the total CEE store footprint to 12 stores across five markets.