The Irish fashion retailer, Primark, is entering the Romanian market with an announcement for opening two new stores in Bucharest, where it will create 290 new jobs. The new jobs will include part-time and full-time positions for visual merchandising staff, commercial workers, sales advisors, HR Assistant, team manager and deputy store manager. The opening of the store in ParkLake Shopping Centre is scheduled for 15 December 2022, and the opening of the Afi Cotroceni store is expected at the beginning of 2023.
Central-Eastern Europe is an important growth market for Primark. The company has a store in Slovenia, stores in Czechia and stores in Poland, with plans to open a store in the Slovakian capital of Bratislava, bringing the total CEE store footprint to 12 stores across five markets.