EMCC European Monitoring Centre on Change

Quality Pack

Quality Pack

Geographic Location

Country: Hungary
Region: Borsod-Abauj-Zemplen; Eszak-Magyarorszag; Alfod es Eszak
Location of affected unit(s): Szikszó


Sector: Manufacturing
Manufacture of basic metals and fabricated metal products, except machinery and equipment
25.92 - Manufacture of light metal packaging
Number Employed: 151
Group: Hell Energy

Employment Effects

Announcement Date: 11-05-2021
Type of Restructuring: Business expansion
Foreseen End Date: 31-10-2021
Planned Job Creation: 120

Additional Information

Quality Pack, a subsidiary of Hungarian energy drink producer Hell Energy, is to double its aluminium beverage can production at its Szikszó plant. At present, the plant's capacity is 1.5 billion cans per year, which is expected to grow to 3 billion by October 2021. As a result, 120 new jobs are to be created.

The investment cost is €53 million, of which more than one-third – €19 million – is covered by a non-refundable government subsidy, based on an individual government decision.

Quality Pack started operating in 2017 as the only aluminium beverage can producer in Hungary. Hell Energy built the factory to prove its commitment to the circular economy and sustainability. Indeed, 95% of the cans produced for Hell Energy drinks (energy drink, iced coffee, iced tea, and others) are made of recycled aluminium. Quality Pack provides manufacturing services for other producers as well.