EMCC European Monitoring Centre on Change

Sequoia Pressing

Sequoia Pressing

Geographic Location

Country: France
Region: Bassin Parisien


Sector: Other services
Other service activitieas
96.01 - Washing and (dry-)cleaning of textile and fur products

Employment Effects

Announcement Date: 08-02-2017
Type of Restructuring: Business expansion
Employment Effect Start: 01-02-2017
Foreseen End Date: 29-02-2020
Planned Job Creation: 150

Additional Information

The network of dry cleaner Sequoia Pressing aims to open 50 new stores in the newt three years and to recruit 50 employees per year within this period, so that the total of job creation will reach 150 by 2020. The concept of this new brand (with franchise outside the Parisian region) is to propose to customers environmentally friendly services based on a US technology, the "GreenEarth Cleaning process" that uses liquid silicone in place of petrochemicals. Essentially liquefied sand, silicone is non-hazardous and non-toxic to the environment.