The company which owns most of Rover's Longbridge site has talked of creating 10,000 new jobs at the site. St Modwen, which bought 450 acres of prime development land from Rover, specialises in the regeneration of former industrial sites. The chief executive Anthony Glossop said that they were very confident that they could be successful in creating jobs there; ‘We will certainly create more jobs than there are at the moment - which is 6,500 - and you can well envisage a figure of 10,000 or more within five to 10 years.’ Though some of those jobs at Longbridge would be with companies relocating, the developers expect half of them to be newly-created.