EMCC European Monitoring Centre on Change



Geographic Location

Country: Italy


Sector: Hotel / restaurants
Accomodation and food service activities
56.3 - Beverage serving activities

Employment Effects

Announcement Date: 04-10-2021
Type of Restructuring: Business expansion
Employment Effect Start: 26-11-2021
Foreseen End Date: 31-12-2023
Planned Job Creation: 300

Additional Information

The global cafeteria chain Starbucks is has announced an investment plan to open 26 new Starbucks stores by the end of 2023. The plan will create up to 300 new jobs over two years. 

Developed in collaboration with the Percassi group, Starbuck's partner and sole licensee for the country, the plan foresees the opening of three new stores by the end of 2021, two in Lombardy and a one in Turin. Another 11 openings are planned in 2022, and then another 12 in 2023, all located throughout central and northern Italy.

Currently, the brand operates 11 cafeterias in Italy - most of which located in Milan. The plan will increase their number to 37 by the and of 2023.