EMCC European Monitoring Centre on Change

Super Bock Group

Super Bock Group

Geographic Location

Country: Portugal
Region: Continente
Location of affected unit(s): Portugal


Sector: Financial services
Financial and insurance activities
64.20 - Activities of holding companies
Number Employed: 1310
Group: Super Bock Group

Employment Effects

Announcement Date: 16-06-2020
Planned Job Reductions min: 130
Type of Restructuring: Internal restructuring
Employment Effect Start: 16-06-2020
Foreseen End Date: 31-07-2020
Direct Dismissals: 130

Additional Information

Super Bock Group, the largest Portuguese soft drinks multi-brand company will reduce its workforce by 10%, in different areas of the organisation.

The reasons indicated in the statement sent by the company to the workers council listed 'significant reduction in the activity of the Super Bock Group caused by the COVID-19 pandemic, as well as the recession scenario expected in the near future, force the company to readjust its structure to defend and protect the sustainability of the group'.

The group stated that they have put in place a support programme for the dismissed workers which includes specific conditions above the minimun legal requirements, as well as an outplacement and training programme focused on employability.

In 2018, the group indicated that it had 1,310 employees, of which 1,060 were permanent employees.

In addition to the Super Bock beer, the group also has the water brands Pedras and Vitalis, the Somersby cider, among others. Additionally, it owns some hotel units, such as Vidago Palace and Pedras Salgadas Spa & Nature Park.