EMCC European Monitoring Centre on Change



Geographic Location

Country: Norway
Region: Norge


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
45.11 - Sale of cars and light motor vehicles
Number Employed: 600

Employment Effects

Announcement Date: 18-02-2018
Type of Restructuring: Business expansion
Employment Effect Start: 01-03-2018
Foreseen End Date: 31-12-2018
Planned Job Creation: 300

Additional Information

Electric car manufacturer Tesla plans to double its service staff in Norway, hiring more than 300 new employees in 2018. The expansion is aimed at augmenting the service capacity for Tesla vehicles in Norway and was announced after the company received criticism for increased waiting times at several of its service locations. Tesla currently has 11 service centres in Norway and will expand with a new large service centre near Oslo scheduled to open by summer. 

Tax exemptions and regulatory benefits for electric vehicles have made the Norwegian market one of the world's first mass markets for electric cars, with one in four new cars registered in 2017 being fully electric. Including hybrid electric vehicles, more than half of new cars registered were electrified. Tesla was the 7th most sold brand in Norway in 2017, with 8,460 new cars registered. This development has put pressure on Tesla's service capacity, which is expected to increase further as Tesla's more moderately priced Model 3 is delivered to Norwegian customers from late 2018 or early 2019.