EMCC European Monitoring Centre on Change

White Stuff

White Stuff

Geographic Location

Country: United Kingdom


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.71 - Retail sale of clothing in specialised stores
Number Employed: 1090

Employment Effects

Announcement Date: 16-07-2020
Planned Job Reductions min: 390
Planned Job Reductions max: 390
Type of Restructuring: Internal restructuring
Direct Dismissals: 390

Additional Information

White Stuff, the British fashion retailer has cut 390 jobs, including 100 jobs in its head office and 290 jobs from its shops across the UK.

The company’s chief executive said that, due to the COVID-19 crisis, the company had accelerated an existing restructuring plan to a ‘more agile operating model’ for the company.

White Stuff was founded in 1985, when its owners started designing and selling T-shirts from mobile stalls and has grown to become a chain of 120 shops that is present in many British high streets and employs 1,100 people.