EMCC European Monitoring Centre on Change

Wrigley France

Wrigley France

Geographic Location

Country: France
Region: Haut-Rhin; Alsace; Est
Location of affected unit(s): Biesheim


Sector: Manufacturing
Manufacture of food products, beverages and tobacco products
10.82 - Manufacture of cocoa, chocolate and sugar confectionery
Number Employed: 350
Group: Mars

Employment Effects

Announcement Date: 13-09-2021
Planned Job Reductions min: 280
Planned Job Reductions max: 280
Type of Restructuring: Internal restructuring
Employment Effect Start: 01-12-2021
Foreseen End Date: 31-12-2022

Additional Information

The French subsidiary of the American group Mars Wrigley has announced that it will cut 280 of the 350 jobs at its Bisheim site by the end of 2022.

The management justifies this plan on the grounds of a drastic and continuous drop in demand for chewing gum in tablet format in the European markets, aggravated by the COVID-19 health crisis, The restructuring plan will lead to the cessation, within a year, of the production of tablets marketed under the brand name 'Freedent'.

A job protection plan has been put in place to find internal and external redeployment solutions, while only 69 jobs in the chewing gum manufacturing area should be retained.

In November 2020, the Mars-Wrigley group launched an €18 million investment in Haguenau and had already announced a plan to cut 216 jobs at the Strasbourg and Haguenau sites. The site still employed 639 people in 2013, just before a previous redundancy plan that cut 207 jobs.