EMCC European Monitoring Centre on Change



Geographic Location

Country: Germany
Region: Berlin
Location of affected unit(s): Berlin


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47.91 - Retail sale via mail order houses or via Internet
Number Employed: 15000

Employment Effects

Announcement Date: 08-03-2018
Planned Job Reductions min: 200
Planned Job Reductions max: 250
Type of Restructuring: Business expansion
Employment Effect Start: 08-03-2018
Foreseen End Date: 31-12-2018
Planned Job Creation: 2000
Other Job Reduction Measures: 250

Additional Information

The German online retailer Zalando announced it will cut 200 to 250 jobs in its marketing department in Berlin. Zalando intends to introduce more algorithms, which will replace the work humans did in the past. Affected employees will be offered jobs in different departments or a cancellation agreement.

Despite these cuts, Zalando also plans to create 2,000 new jobs in Germany this year. Hiring will mainly take place in Berlin — the exact distribution of positions, however, has yet to be announced. Zalando is actively looking for new developers and data analysts, to be able to adapt to the marketing of the future.

Currently, Zalando has 15,000 employees worldwide.