The sharing economy - Consumer intelligence series

Around the world, a new wave of peer-to-peer, access-driven businesses is shaking up established categories. Whether borrowing goods, renting homes, or serving up micro-skills in exchange for access or money, consumers are showing a robust appetite for the sharing-based economy.We set out to explore how the sharing ethos will make its mark on the wider market—and to understand what incumbents and challengers must do to position themselves ahead of disruption and capitalize on new sources of revenue. By unlocking the sharing economy today, can companies transform today’s threat into tomorrow’s opportunity?

Resource

Access the Research publication

The sharing economy - Consumer intelligence series
PwC (2015), 'The sharing economy - Consumer intelligence series'.

Metadata

  • Research publication
  • United States
  • Yes
  • accommodation, household tasks, transport
  • client characteristics, motivation for platform work, worker demographics
  • English
  • PWC (Research institute)
  • Quantitative research
  • 2015
  • Open access
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