Forum 2006

Competitive Europe - Social Europe: partners or rivals?
Dublin, 1-3 November 2006

Promotion of diversity is a tool for competitive advantage

Abstract by John Halloran (antagonist view)

The ‘diversity’ movement is a fashion from the USA which promises a brighter future for business and indeed other services in the economy.

The reality, however, is that there is no evidence that adopting ‘diversity’ strategies will increase profitability.

Indeed there is growing concern that it may, on the contrary, adversely affect company success. By developing positive discrimination practices with quotas, preferred recruitment of under-represented groups, fast tracking, etc., companies may well fail to hire the very best labour and consequently deliver the very best service to their customers. Responsible businesses operate effective equality and anti-discrimination practices, but ‘diversity’ strategies should be avoided. They inhibit enterprise and innovation, offering instead political correctness and increased bureaucracy, and as a consequence negatively affecting the bottom line.


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