Financial services: Challenges and prospects - Case study: Generali

Generali is one of the most significant players in the global insurance market, with 60 million clients worldwide. Generali is the third-largest insurance group in Europe after Axa and Allianz. Present in 65 countries, the group is the market leader in Italy and it has significant positions in Germany, Austria, France, Spain, Switzerland and Israel. Recently, the group started to develop activities in all of the New Member States. The headquarters and back-office departments for eastern Europe are located in Vienna, and Generali is now well developed in Hungary, Romania and the Czech Republic.
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