To gig or not to gig? Stories from the modern economy

The gig economy has so far proved hard to define, hard to measure and hard to interpret. Some see it as part of a general shift of work towards less secure and more exploitative employment; others see it as creating a new form of flexible working that gives individuals new choices about how, when and where they work. The lack of definition and measurement has led to wildly different claims about its size and rate of expansion, with many surveys and studies notable for their lack of comparability. It is small wonder that policy-makers and others are struggling to come to terms with the phenomenon and what it might mean for employment practice, employment regulation and the quality of work. This research explores the experiences of people engaged in the gig economy and their views on what it is like to work in this way. It is particularly focused on gig economy participants who trade their time and skills through the Internet and online platforms, providing a service to a third party as a form of paid employment.


Access the Case study-worker

To gig or not to gig? Stories from the modern economy
CIPD (Chartered Institute of Personnel and Development) (2017), To gig or not to gig? Stories from the modern economy, London, United Kingdom.


  • no specific sector focus
  • United Kingdom
  • 2017
  • Case study-worker, Research publication
  • autonomy, flexibility and control, motivation, social protection, worker demographics, working time and work-life balance
  • English
  • CIPD (Chartered Institute of Personnel and Development) (Employer organisation)
  • Quantitative research
  • Open access
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