Company X is one of the largest and most successful commercial grocery retailing chains in south-eastern Europe (Euromonitor, 2011). It was established over 60 years ago in Ljubljana, Slovenia. A study by Fortune magazine (2011) shows that world’s top retailers are making employees’ health and happiness a priority. With its recent innovations - certification as a ‘Family-Friendly Company’ and the Health Promotion project discussed in this case study - Company X is trying to follow this trend. Company X’s HR strategy is developed at corporate level but it is adapted according to local needs and is revised every four years.