YouTubers must unionize, no matter what Google says

Tensions between YouTube and YouTubers have been rising steadily since the 'Adpocalypse' of 2017. Creators want fair treatment; YouTube wants to run a business; not everyone is getting their needs met. No wonder creators are looking to collective action.

Ellis G. E., Wired (2019), ‘YouTubers must unionize, no matter what Google says’, 24 Oct.


  • Article
  • Yes
  • no specific sector focus
  • YouTube
  • representation, industrial relations, social dialogue
  • English
  • Wired (Publisher)
  • 2019
  • Open access
Disclaimer  —  Eurofound aims to keep the information in this database up to date and accurate. If errors are brought to our attention, we will try to correct them. However, Eurofound bears no responsibility or liability whatsoever with regard to the accuracy or content of this database or of external links over which Eurofound services have no control and for which Eurofound assumes no responsibility.