YouTubers must unionize, no matter what Google says

Tensions between YouTube and YouTubers have been rising steadily since the 'Adpocalypse' of 2017. Creators want fair treatment; YouTube wants to run a business; not everyone is getting their needs met. No wonder creators are looking to collective action.

Ellis G. E., Wired (2019), ‘YouTubers must unionize, no matter what Google says’, 24 Oct.

Metadata

  • Article
  • Yes
  • no specific sector focus
  • YouTube
  • representation, industrial relations, social dialogue
  • English
  • Wired (Publisher)
  • 2019
  • Open access
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