Authors
Knud Erik Hilding-Hamann
Abstract
Irma is a grocery retail chain that was established more than 120 years ago. Today it has 73 shops on the island of Sjælland, Denmark of which five are its ‘Irma City’ local convenience stores. The largest proportion of the shops are in the greater Copenhagen area, while the rest are located in larger towns on Sjælland.
 

EMCC case studies - European commerce sector: Irma

English (85.65 KB - PDF)
Reference nº
EF071061

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