Case study

Textiles and clothing sector: Kvadrat, Denmark

Published: 15 October 2008

Kvadrat A/S is a leading textiles company, specialising in the design and sale of high-quality interior textiles. In addition to designing textiles for furniture and curtains, the company has extended it portfolio to include textile-related products, while entering new markets such as the retail and shipping industries. Kvadrat has made a strong comeback since a recession affected the industry in 2002, by adopting a forward-looking strategy aimed at future growth. The company’s 2007–2010 strategy comprises a core part of its vision, based on product diversification and market expansion through partnerships, as well as consolidating the company’s position in Europe while expanding its position outside of Europe.

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Reference no.

EF08472

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