EMCC European Monitoring Centre on Change



Geographic Location

Country: Austria


Sector: Retail
Wholesale and retail trade; repair of motor vehicles and motorcycles
47 - Retail trade, except of motor vehicles and motorcycles
Number Employed: 350
Group: Vorwerk

Employment Effects

Announcement Date: 14-09-2011
Type of Restructuring: Business expansion
Foreseen End Date: 31-12-2011
Planned Job Creation: 50

Additional Information

Vorwerk, the specialist for vacuum cleaners, is to increase the number of its field sales staff from 350 to 400 by the end of the year as a result of a planned business expansion. Within the coming five years, the company aims to expand the direct sales force up to 500 employees. Currently, the client portfolio covers around 500,000 customers in Austria, where the company sells annually around 60,000 vacuum cleaners with a turnover of around EUR 20 million.