Date
22 January 2021

Tag

Active

Countries
Non-EU, EU 27 EU 27
Geographical scope
Cross-border
Type
  • Type

    Negotiation of working conditions

    Voluntary
  • Type

    Organising and representing workers

    Voluntary
View Initiative

Description

The Youtubers Union is an association of YouTubers founded in 2018. According to the association, over 16,000 YouTubers were part of it as of October 2018. The aim of the Youtubers union is to improve working conditions of video creators on YouTube. Core demands include monetisation for everyone (that is, even small YouTube channels should be able to earn money with their videos), more transparency on decisions impacting YouTubers, and equal treatment of all partners, regardless of their size. The association has partnered with IG Metall (the German Metalworkers' Union) in starting the campaign FairTube.


Additional metadata

Keywords
representation, industrial relations, social dialogue, information asymmetry, working conditions
Actors
Employee organisation
Sector
No specific sector focus
Platforms
YouTube

Citation

Eurofound (2021), YouTubers Union (Initiative), Record number 2984, Platform Economy Database, Dublin, https://apps.eurofound.europa.eu/platformeconomydb/youtubers-union-103153.

  • FairTube

    FairTube is a campaign that demands fairness and transparency for people who create videos on YouTube (‘creators’). The FairTube campaign is a joint initiative of IG Metall (the German Metalworkers' …